Dana DiTomaso
Kick Point

About Dana DiTomaso

Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton, co-leads Ladies Learning Code Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking beer and yelling at the Hamilton Tiger-Cats.

Key Takeaways

  • Begin the development of your personas by identifying some of your best customers; once you have them, ask questions which give would you a tacit understanding of who they are, and not just their demographic info.
  • Consider this common template when creating a persona – ‘I am a (blank), who wants to (blank), so I can (blank)’.
  • Personas should be simple enough to make sense to anyone. You shouldn’t treat them as just faceless ‘users’, but rather real people who you’re trying to connect with.
  • Buzzfeed uses just two personas, so don’t feel you need to create a long list which can’t be realistically managed. It’s best to stick to less than 5.

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