author
Dana DiTomaso
Kick Point

About Dana DiTomaso

Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

In her Learn Inbound talk, Dana explains how working with a new client or in a new job always feels great until you have to deliver your first report. Can you even tell if your work produced results? Does anyone care about your content? Why isn’t anyone clicking the thing you want them to click? Maybe if you cram all sorts of information into a 17-page report with 10 point type, no one will notice, right? Except they will. Dana shares a better way to report on your results that will help demonstrate your value and importance to the company.

Key Takeaways

  • The difference between monitoring and reporting and why it matters.
  • How to start client/in-house relationships off right from that very first day.
  • Deliver reports with answers, not more questions.

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