About David White

David is the Director of Content Marketing at connective3, leading the PR, content and outreach strategies for some of the biggest brands around the globe. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to a brand’s bottom line.

In his Learn Inbound talk, David explores how people are breaking more news stories on social media than ever, causing journalist’s use of social media to spike in order to keep up. In order to make things a little more difficult for journalists, a recent Facebook update has caused unprecedented damage to newsrooms globally.

Journalists are now monitoring KPI’s on traffic to the articles they write, meaning that when PR’s pitch stories they need to understand how to help journalists achieve these KPI’s in order to gain coverage and links back to their sites.

Traditionally journalists used to rely on Facebook to deliver that traffic, but as the social media giant change to prioritise posts from friends and families, it means that the media are looking at other social channels for inspiration and amplification. David’s talk will show you how to use social media to better your campaigns, better your journalists open rates and better your links!