author
Ed Fry
Hull.io

About Ed Fry

Ed Fry runs Growth at Hull.io, and was previously employee #1 at inbound.org. He is based in London. Ed’s focus area is on managing customer data for sales and marketing automation, personalisation, segmentation and lifecycle marketing.

In his Learn Inbound talk, Ed shares stories and tactical lessons of content that can really stand out and engage. You don’t have to be a desperate content marketer anymore.

Key Takeaways

  • Personalization is more than using someone first name. It’s best to use the personalization framework which looks at what (message), who (segment) and why (action).
  • You should concentrate on retention by focusing on what works already, content onboarding, notifications, publishing regularly and building a community through user generated content.
  • Back and fourth interaction trumps over broadcast messages. It fosters relationships and generates repeat visitors.

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