Championing Trends in B2B To Close The Gap Between Sales & Marketing

Elizabeth brings over 10+ years of innovative B2B/Tech Marketing experience. She specialises in the creation of strategic Content, Social & Event-based marketing campaigns. Having previously held B2B and B2C Marketing roles at Google, and having lead a team as Snr Manager, Strategic Enterprise Marketing at Hootsuite, she’s highly experienced in identifying marketing opportunities to drive high levels of customer & prospect engagement at scale.

In this session, Elizabeth gives an overview of the more prevalent B2B trends coming through to date in 2019 and discusses how they can influence change in your organisations’ sales & marketing dynamic. Elizabeth also gives an overview of how LinkedIn, among other tools, can be leveraged to help achieve this improved collaboration and alignment.