About Els Aerts
As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001.
She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer. Els has moderated over 3.500 user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.
In her Learn Inbound talk, discusses how world-class user research is the driver behind every successful optimization program. And when it comes to qualitative user research, that means getting up close and personal with your users. Talking to them. Asking them questions. The right timing, wording and tone of voice of your question can make all the difference. Els will help you reconnect with this key element of qualitative research: the lost art of asking questions.