About Gianluca Fiorelli
Gianluca is an SEO and Inbound Marketing strategist who operates mainly as an independent consultant. He is an SEO Moz Global Associate, blogs for State of Digital and speaks at Search Engine Optimisation and Marketing conferences worldwide.
In his Learn Inbound talk, Gianluca talks about how going international is a desire that many businesses have experienced and that even more continue to consider but are unsure of what steps to take next. The question that’s commonly asked, how do I do it well? Gianluca presents a checklist of things every business must do before, during and after going international to get the best results.
- Think about law, logistics and localisation before considering marketing to another country.
- You have to localise your messaging, rather than simply translating the content e.g. Portuguese in Portugal is very different to Portuguese in Brazil.
- Use data to inform your decision – target countries you already get some traffic from first.
- You need to invest in local/native support who really understand the culture and locale they’re writing about or for.