About Greg Gifford
Greg Gifford is the Vice President of Search at SearchLab Chicago, an agency built by passionate and curious internet marketers. He’s got over 17 years of online marketing and web design experience, and he speaks internationally at digital marketing conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.
Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
In this talk, Greg explains how Google’s local algorithm differs from the traditional algorithm, walking through the different signal weights and how to optimize each element. Learn how to create local content, build local links, set a solid citation foundation, rock your reviews, and wow customers with a fully optimized Google My Business profile.