About Hana Abaza

Hana Abaza is the Head of Marketing for Shopify Plus, the commerce platform powering Fortune 500s to the world’s fastest-growing brands including Leesa, Nestle, MVMT, The New York Times, Fashion Nova, Rebecca Minkoff and thousands more. Prior to joining Shopify, Hana led marketing and growth in a variety of industries with a proven track record for scaling teams, revenue and customers.

In her Learn Inbound talk, Hana discusses how identifying (and prioritizing) opportunities for growth and optimization in a complex environment is hard. Competing priorities, warp speed changes and a noisy landscape can spell a recipe for disaster. Unless you know how to thrive on change and leverage the chaos to your advantage. This session will cover key strategies, tactics and concrete examples from her experience driving growth at scale.

Key Takeaways

  • Product positioning and how to operationalize it.
  • How to identify biases that cause friction.
  • How to ensure you’re optimizing for the right thing.