About Hannah Thorpe
Hannah Thorpe is Head of SEO at White.net, an integrated digital marketing agency. She works with clients to produce multi-platform campaigns through every stage from ideation through to completion.Hannah’s role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results.
In her Learn Inbound talk, Hannah will explore how brand is increasing in its importance in SEO. No longer is simply ticking boxes for technical integrity enough – to really get ahead you need to have built a reputable brand, with a strong presence in its niche and become consumers’ first choice. But how do you do this? Consumers build relationships with brands the same way they do people, so you need to use content to connect.
- Learn how to read your customers minds
- Produce content in the right format
- Understand how to get consumers to see your content