About Helen Pollitt
Helen is the Managing Director of Arrows Up SEO consultancy and has over ten years of experience in digital marketing. She is highly skilled in the technical aspects of SEO as well as overarching SEO strategies and business plans. She works with clients to develop comprehensive and detailed forecasts and strategies, focusing closely on deliverables and agreed KPIs. Helen’s talks always focus on finding pragmatic solutions to common SEO problems.
In her Learn Inbound talk, Helen walks through some alarmingly common issues with the set-up of Google Analytics accounts and the poor reporting that follows. Discover her list of banned metrics, why new employee onboarding should impact your Google Analytics and how to go further in your reporting to get actionable insight. This talk is a must-see if you want tips for making digital analytics a reliable part of your marketing and business decisions.