author
Helen Pollitt
Arrows Up

About Helen Pollitt

In her Learn Inbound talk, Helen walks through some alarmingly common issues with the set-up of Google Analytics accounts and the poor reporting that follows. Discover her list of banned metrics, why new employee onboarding should impact your Google Analytics and how to go further in your reporting to get actionable insight. This talk is a must-see if you want tips for making digital analytics a reliable part of your marketing and business decisions.

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