About Ian Lurie

Ian Lurie is Founder and CEO of Portent, a digital marketing company he started in 1995. Ian’s professional specialities and favourite topics are marketing strategy, history, search and all things nerdy.

He is a co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.

In his Learn Inbound talk, Ian explores how a true content workflow includes version management, asset management, and the ability to work on- and offline. You will learn to use some scary-looking but easy-to-use tools to create a bulletproof workflow that makes creating 10x content easier, faster, and more fun.

Key Takeaways