Ian Lurie
Portent, Inc

About Ian Lurie

Ian Lurie is Founder and CEO of Portent, a digital marketing company he started in 1995. Ian’s professional specialities and favourite topics are marketing strategy, history, search and all things nerdy.

He is a co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He’s recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.

In his Learn Inbound talk, Ian explores how a true content workflow includes version management, asset management, and the ability to work on- and offline. You will learn to use some scary-looking but easy-to-use tools to create a bulletproof workflow that makes creating 10x content easier, faster, and more fun.

Key Takeaways

  • The content workflow we use to write and create content for the internet dates back to the days of desktop publishing. There is a smarter way to do this by using Github and Markdown.
  • Github allows you to track changes to a great level of detail than Microsoft Word and is a more optimal way to pass your work around a team for simultaneous revisions or contributions by lots of other people.
  • A bulletproof workflow results in content that’s structurally sound that allow publishing in a fewer number of clicks. You can drop it into your website, blog, Google Docs or Word from a single source with very little time spent formatting.

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