About Irina Nica

Irina is the Senior Marketing Manager for HubSpot. Irina loves to talk about all things content, SEO, inbound and visual. Her specialities include strategic marketing and planning, influencer marketing, content marketing and SEO.

In her Learn Inbound talk, Irina discusses how prospecting can make or break any link building campaign. Even more so when your goal is to build links to lead generation content. So where do you start when you want to find potential prospects beyond the obvious? What makes a good prospect? And how many prospects should you reach out to?

Irina answers these questions and comes up with practical examples of how to build a scalable prospecting process. She deconstructs a campaign showing that finding the right prospects is key to building high-quality backlinks to lead generation content — no budget spent, no prior partnerships needed.