About James Brockbank
James Brockbank is Managing Director and founder at Digitaloft, a multi award-winning Digital PR and search marketing agency and responsible for launching high-performance campaigns for clients across a range of competitive B2C sectors including travel, finance and fast fashion.
Having spoken at events including YoastCon and BrightonSEO over the past year, James is looking forward to sharing practical insights at Ungagged to challenge your own thought process behind content and digital PR campaigns and how to drive more success from these.
In his Learn Inbound talk, James explores how unlinked brand mentions are on the rise and journalists are increasingly crediting sources without linking. You’ve done the hard work and launched a campaign, pitched it to the press and landed coverage, but there’s no link.
With the right approach, you can often turn mentions into links and execute future campaigns in a way which minimises unlinked coverage. It’s all about persuading journalists that there’s value on the other end of the link.
Recent research revealed that only 3 in 10 SEOs and PRs are actively using link reclamation strategies alongside their live campaigns to make their coverage work harder. This comes as a surprise, given the time and effort invested in ideation, research, creation, and promotion.
James offers actionable advice to help you avoid unlinked brand mentions and maximise the links earned through your digital PR campaigns, sharing insights into what encourages journalists to link out to brands and the tactics which have seen the success of his own link reclamation efforts skyrocket, including ways to find opportunities, proven email templates, subject lines and tracking sheets.