About Jessica Best
Jessica is a self-admitted numbers nerd. She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Winnebago, Planet Fitness, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, At Home, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more.
Jessica also spreads the good word of great email marketing from the stage. She’s lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to Barcelona, and Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as VP of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.
In her Learn Inbound talk, Jessica explores how email marketing still rocks the highest return on investment of any marketing medium — $20 on average for every $1 invested. That is, if you’re doing it right.
Is your email program up to snuff? Jessica shares the top things you should always and never do when creating your email marketing strategy. She has incorporated real companies’ stories of those who have done it well and those who… could have used some advice. Not only will the session help you to avoid accidentally breaking the law, but it’s designed to teach you email marketing strategies that nurture your customer relationships and help drive more sales. Even those familiar with email marketing will learn something new in this high-energy presentation!