author
Jill Quick
The Coloring in Department

About Jill Quick

Jill Quick has been working in digital marketing since 2003 and is the Co-Founder of The Coloring in Department. A professional digital marketing trainer who has taught thousands of people, across hundreds of companies, ranging from startup founders, SMEs to Fortune 500 Brands.

Unfiltered, down to earth, with a goal to explain analytics and digital marketing concepts in a clear and digestible format. She has a knack in creating guided, practical, step-by-step, paint-by-numbers style templates to get you where you need to be, faster.

In her Learn Inbound talk, Jill will show you how to report on content across the customer journey, as well as making sure your content impact, and you, get the credit that’s deserved.

Key Takeaways

  • ​Map out your content types to the customer journey and investigate your current ecosystem as this will have an impact on how you need to approach your GA setup.
  • Use goals to identify how your overall marketing and website content is contributing towards making your visitors convert​.​
  • Use the Multi-Channel-Attribution > Assisted Conversion Report to show you how your marketing channels are assisting in generating conversions for you.
  • Content Groupings are a great way to see how many page views are going to your homepage, product pages, blog pages, campaign pages, contact pages, etc.​ They work the day you create them but combining with Google Data Studio will allow you to look historically at content by stages of awareness.​

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