About Joanna Lord

Joanna Lord is CMO of ClassPass, a tech blogger and builder of beautiful brands. Previously, she was the VP of Marketing at Porch, a marketplace for homeowners to connect with home professionals. Prior to that, she served as CMO at BigDoor, a loyalty software provider in Seattle, WA, and VP of Growth Marketing at Moz (previously SEOmoz), a leading inbound analytics software. She’s an expert in brand marketing, acquisition models, engagement tactics and retention marketing that drives business growth.

In her Learn Inbound talk, Joanna covers how to structure, operate and coordinate for high growth. She’ll walk through everything from infrastructure to hiring to channel investment and leave you with tactical ways to organise for success.

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