Joanna Lord

About Joanna Lord

Joanna Lord is CMO of ClassPass, a tech blogger and builder of beautiful brands. Previously, she was the VP of Marketing at Porch, a marketplace for homeowners to connect with home professionals. Prior to that, she served as CMO at BigDoor, a loyalty software provider in Seattle, WA, and VP of Growth Marketing at Moz (previously SEOmoz), a leading inbound analytics software. She’s an expert in brand marketing, acquisition models, engagement tactics and retention marketing that drives business growth.

In her Learn Inbound talk, Joanna covers how to structure, operate and coordinate for high growth. She’ll walk through everything from infrastructure to hiring to channel investment and leave you with tactical ways to organise for success.

Key Takeaways

  • Marketing teams used to be the only ones responsible for growth, but that’s not the case anymore. Now it involves nearly everyone in the company, and specifically product, engineering and data teams.
  • Having a motto that leads employees in a common goal might sound silly, but having this clear can save a lot of time and resources and create a rally point worthy of their time.
  • T-shaped marketers are more valuable now than ever, and it’s crucial that they hold analytical, creative, technical and many more valuable skills.

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