About Joanna Wiebe

Founder and CEO of Copy Hackers, Joanna Wiebe helps businesses to get their message across in a way that converts. As a conversion copywriter, she continually illustrates the dramatic power of words, combining a mixture of old-school copywriting techniques with modern optimisation techniques. Merging the best of both art and science to help you create messages your customers will love you for.

In her Learn Inbound talk, Joanna explores the fear we all have with email marketing when it comes to annoying our subscribers. Truth is: email is your biggest conversion opportunity. In this talk, she will show you what techniques she’s used to optimise emails for Canva, Wistia and more.

Key Takeaways