author
Joanna Wiebe
Copy Hackers

About Joanna Wiebe

Founder and CEO of Copy Hackers, Joanna Wiebe helps businesses to get their message across in a way that converts. As a conversion copywriter, she continually illustrates the dramatic power of words, combining a mixture of old-school copywriting techniques with modern optimisation techniques. Merging the best of both art and science to help you create messages your customers will love you for.

In her Learn Inbound talk, Joanna explores the fear we all have with email marketing when it comes to annoying our subscribers. Truth is: email is your biggest conversion opportunity. In this talk, she will show you what techniques she’s used to optimise emails for Canva, Wistia and more.

Key Takeaways

  • Due to GDPR, it’s now more important than ever to send engaging marketing emails.
  • Relevance is everything. If you have a particular offer to promote, you should segment your lists and personalise the copy to the people its most relevant to.
  • Personalised emails can generate 14% more clicks and segmented emails generate up to 780% more campaign revenue (vs unsegmented).
  • Use personalised subject lines as they can result in a 26% higher open rate.

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