About Joel Klettke
Joel Klettke is the Founder of Case Study Buddy, the case study specialists.
He and his team help amazing companies like Moz, Brain Traffic, and CartHook capture, share, and cash in on customer success stories. He’s also a sought-after conversion copywriter who has helped clients like HubSpot and WP Engine turn more leads into customers.
In his Learn Inbound talk, Joel explains how customer success stories are the most powerful content assets on the planet. They can open doors, obliterate objections, upsell customers, and more—but only if you know to wield them.
After helping create over 150 studies for brands of all sizes, Joel knows a thing or two about capturing, sharing, and cashing in on customer success stories. Learn from his mistakes, steal his best examples, and walk away with a step-by-step process for getting case studies right.