author
Jon Myers
Ascending Media

About Jon Myers

Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently the Ad Technology space as VP and MD EMEA of Marin Software before joining DeepCrawl.and then setting up his own company Ascending Media.

He has experience in Paid Search since its inception, and has also worked heavily in SEO, Display and Paid Social over the years. This broad range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry.

In his Learn Inbound talk, Jon brings together all of the thoughts of the industry about the shift to the Mobile First Index by Google to make sure you are fully prepared to deal with this monumental shift. You will walk away with a roadmap of work to do before it is too late!

Key Takeaways

  • Mobile first indexing means that Google now looks at web pages from the point-of-view of a mobile user.
  • Don’t provide a stripped-down version of your desktop website on mobile. It will result in all of those elements being excluded from Google’s crawlers.
  • The best approach for the mobile-first world is responsive web design (RWD) as it’s one website, cost-effective and will be easier to manage.

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