author
Krista Seiden
Google

About Krista Seiden

Krista Seiden is an Analytics Advocate at Google, advocating for all things data, web, mobile, optimization and more.

Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics, Krista holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.

In her Learn Inbound talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it’s important, how it’s different, how we can all do it, and most importantly, how measurement works for growth.

Key Takeaways

  • What growth marketing really is, beyond the buzzwords.
  • How effective growth marketing is rooted in analytics, experimentation, and product development.
  • How to strategically measure and use data for targeted growth.

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