author
Larry Kim
WordStream

About Larry Kim

Larry Kim is the founder of WordStream, a search marketing software provider in Boston, managing approximately a half-Billion in annual ad spend across thousands of customers. He regularly shares his PPC advice with over a million monthly visitors to the WordStream Blog and is a top contributor to publications including Inc.com, Search Engine Land, Search Engine Journal and Social Media Today.

In his Learn Inbound talk, Larry reverse engineers how RankBrain and other Google machine language algos actually work, exposing various critical vulnerabilities. And he shares unusual, completely white-hat ways to greatly benefit from future algo updates. The biggest SEO ranking factor shift of all time is now underway, moving away from links and keywords towards Rankbrain user engagement signals. Watch this session if you want your rankings to live. Join the resistance today!

Key Takeaways

  • Google is using machine learning for Image Search, Speech Recognition, dynamic translation, YouTube and AdWords (entirely based on ML for ad targeting).
  • RankBrain, stated by Google as the “third most important ranking factor” is affecting long tail queries since the second semester of 2015.
  • Identify which pages are unlikely to survive SEO judgment day (also known as donkeys). Find on Search Analytics which pages have low CTR and high bounce rates and improve them. Define what is a good CTR based on your own data in your niche.

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