author
Laura Crimmons
Branded3

About Laura Crimmons

Laura Crimmons is Communications Director at digital marketing agency Branded3 overseeing their Digital PR, Outreach and Social Media offering.

Laura’s background is originally in traditional PR and she now brings that experience combined with a knowledge of the ever-changing SEO landscape to develop and oversee engagement strategies across clients such as Virgin Holidays, Ladbrokes and Vue cinemas. Laura is also a regular speaker and trainer at events such as BrightonSEO, Content Marketing Show and Figaro Social Media.

In her Learn Inbound talk, Laura discusses how marketers are guilty of focusing solely on links generated when briefing or reporting on their Digital PR/Content Marketing activity. Her talk covers the other value this activity adds and how you can demonstrate and leverage it for clients.

Key Takeaways

  • Google doesn’t rely solely on the volume of links as a  metric, so instead of focusing on 100’s of backlinks, you can achieve a better result by focusing on the most valuable ones. The quality of the links, not quantity is what matters.
  • To strengthen digital PR, a focus should be made on the following: creating credible citations, building brand awareness, trustworthiness and expertise, and working on ways to take up SERP real estate.
  • Domain Authority doesn’t reflect the quality of a  website as a terrible website can still rank well. Be sure to check your website’s reputation using a tool such as SEMrush.

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