author
Lexi Mills
PledgeMusic

About Lexi Mills

Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks and potential of machine learning and AI within the sector of internet search.

Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour.  She applies this to external and internal communications alongside change management.

In her Learn Inbound talk, Lexi provides a highly practical session on integrated PR, SEO and content outreach. She shows real examples of successes and failures. She will also take you through the nitty-gritty of getting started and maintaining momentum and discuss how integration can help SME’s compete with bigger brands.

Key Takeaways

  • Focus on getting to know business, trade and local publications. Also, understand how news desks work and what makes newsworthy content.
  • Sometimes a female point of view, particularly in a male-dominated industry is enough to make something newsworthy.
  • Give journalists what they need for a story in terms of content and pictures. You need to make it as easy as possible for them to cover your story.

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