About Lexi Mills
Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks, and potential of machine learning and AI within the sector of internet search. Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour. She applies this to external and internal communications alongside change management.
In her Learn Inbound talk, she will discuss the recent changes in the publishing industry and what this means for PRs and content marketers. Lexi will then demonstrate her best tactics and strategies for creating explosive content that produces, links, shares, and coverage.
Key Takeaways
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Learn how to minimise the risk of failure
- The difference between making news and faking news (and how much fun this approach can be!)
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Adapting your tactics and strategies in light of emerging technologies and AI in order to stay ahead of the game in 2018