author
Lexi Mills
Shift6

About Lexi Mills

Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level. She runs an international consultancy called Shift6 which provides training, PR SEO services and support to agencies and businesses. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

In her Learn Inbound talk, Lexi shows us what tools, systems and processes support integrated marketing teams successes and reduce the risk of failures. Lexi demonstrates tried and tested and the tactics for promoting content and driving influence across multiple markets, industries, business sizes and geographies.

Key Takeaways

  • Systems and processes for ideation, managing the development and execution of content campaigns.
  • The methods you should use to get internal and client buy-in for big ideas.
  • What you need to consider in order to continue to grow brands, influence and support emerging technology in the next few years.
  • A look at the growing requirement and opportunities to apply SEO skills outside the field of marketing.

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