About Lianna Patch

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy.

In her Learn Inbound talk, Lianna presents an introduction to how humour works in the brain; how to put it to work in your marketing funnel, and where in the funnel humour can be used to best effect (and least offensively); and finally, specific, line-level copy “punchups” to make any piece of copy warmer, funnier, and more personable.