author
Lindsay Wassell
Keyphraseology

About Lindsay Wassell

Lindsay has extensive experience in SEO, beginning in the year 2000. She’s helped hundreds of businesses grow, from local brick-and-mortar shops to the Fortune 100. Having worked SEO in-house, as an agency employee (leading the MOZ consulting team), and now as a business owner at Keyphraseology, Lindsay enjoys sharing her experience with peers and business owners.

In her Learn Inbound talk, Lindsay explains how a person’s lifetime-achieved good reputation can be shattered overnight in this digital world.  All it takes is a case of mistaken identity, an angry ex-lover, or a fact-averse journalist to kick off a negative story that grows through social media and then sticks in the organic search results, forever. We owe it to ourselves and our employers to proactively protect key persons against an identity management crisis.

Key Takeaways

  • Learn the risks of neglecting your digital identity.

  • Discover classy, quality ways to own your SERP space.
  • Uncover the most effective ORM tactics to reclaim your SERP space if a crisis occurs.

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