author
MacKenzie Fogelson
Genuinely

About MacKenzie Fogelson

Mackenzie Fogelson — “Mack” to those in the know — is a writer, speaker, and the Founder and CEO of Genuinely, a digital strategy company. Mack has been a featured speaker at top industry conferences such as MozCon and SearchLove. She helps companies build meaningful brands that care as much about their customers as they do about their profits. She lives in Colorado with her husband, Jon, and is rapidly funding her kids’ college education with a 25-cents-per-swear jar.

In her Learn Inbound talk, Mack will show you how to break through the noise, connect with and build an audience full of the right customers by using an authentic, purpose-driven approach to marketing.

Key Takeaways

  • To become successful and grow in the long term, it’s essential to specify the purpose of your company.
  • You need to analyse the customer journey related to your company and invest time and resources into showing that you are worth your customer’s time.
  • It’s not about how much money you spend on marketing, but rather the importance you place on honesty, integrity and promise as ingredients of what makes your company special.
  • 73% of customers care more about the brand than the product they’re purchasing. You need to build an emotional connection between you and your ideal customer.

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