author
Oli Gardner
Unbounce

About Oli Gardner

Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers combine data and design to create high-converting and delightful marketing experiences.

In his Learn Inbound talk, Oli shares a series of conversion data stories. After mining through a million data points to uncover and dissect how conversion actually works, Oli channels lightning bolts and body parts as he sews together the ultimate landing page.

Key Takeaways

  • With UsabilityHub and a Javascript hack, you can get data-backed pieces of information that will help you convince your boss about your proposed UX change.
  • There is such thing as a clarity equation for your page, and it consists of distraction, expectation, readability, visual identification, immediacy, specificity and hyperbole.
  • Spelling out your CTA assist conversion rates – words like “now” and “here” after “click” or “download” can increase conversion up to 48%!

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