author
Oli Gardner
Unbounce

About Oli Gardner

Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers combine data and design to create high-converting and delightful marketing experiences.

In his Learn Inbound talk, Oli will explore how Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional.

Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today.

Key Takeaways

  • Use The 3D Playbook to narrow hundreds of sources of overwhelming data into the few you actually need.

  • Run multiple experiments to fuel your next project.
  • Use a collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains.

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