About Oli Gardner
Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers combine data and design to create high-converting and delightful marketing experiences.
In his Learn Inbound talk, Oli explains how traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we’re so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists.
conversion strategy for big content that converts.
- Data and lessons learned from my biggest ever content marketing experiment, and how those lessons have changed my approach to content.
- How to use “choose your own adventure” navigational experiences to build behavioural profiles of your visitors.
How to design interactive content that exposes your product to your visitors in a mutually beneficial way.