author
Oli Gardner
Unbounce

About Oli Gardner

Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers combine data and design to create high-converting and delightful marketing experiences.

In his Learn Inbound talk, Oli explains how traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we’re so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists.

Key Takeaways

  • A context-to-content-to-conversion strategy for big content that converts.

  • Data and lessons learned from my biggest ever content marketing experiment, and how those lessons have changed my approach to content.
  • How to use “choose your own adventure” navigational experiences to build behavioural profiles of your visitors.
  • How to design interactive content that exposes your product to your visitors in a mutually beneficial way.

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