author
Paddy Moogan
Aira

About Paddy Moogan

Paddy Moogan is the co-founder of Aira, a digital marketing agency based in Milton Keynes in the UK. He has worked in digital marketing since 2004 when he got bored studying for a Law degree at University and decided to earn money online. He moved to London a few years later and worked for Distilled, ending his career there as VP Operations of their London office before starting Aira in 2015.

In his Learn Inbound talk, Paddy explains how it can be too easy to focus on the content that “goes viral” and generates links and social shares while forgetting about other types of content and how they can help your business. He shares the three types of content that every website needs to hit their objectives.

Key Takeaways

  • Identify the content types that work for your industry and use Huballin, a new tool for finding content based on search results that can be paired with Keywords Everywhere.
  • Map out a buyer’s journey and create content to answer questions they might have at each stage…simple and effective!
  • Use Buzzsumo to make sure long form content is shared in your industry before investing time and resources creating it.
  • You should retarget people based on their interests using Google tag manager.

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