author
Phil Nottingham
Wistia

About Phil Nottingham

Phil is the Marketing Strategist at Wistia, a video hosting and analytics platform which helps businesses manage, customise and measure video content across their websites. Phil is passionate about the use of creative video content to improve the way companies speak to their customers and he regularly speaks around the world about video strategy and technical marketing.

Prior to working at Wistia, Phil was a Senior Consultant and at Distilled, where he became a renowned expert on video SEO and video marketing strategy. Phil has consulted for some of the biggest and smallest brands in the world including Red Bull, The Financial Times, Tesco, Simply Business, Travelex and Thoughtworks. Phil trained in theatre practice at the Central School of Speech and Drama in London and worked in film, theatre and broadcast technology before joining the world of marketing in 2010.

In his Learn Inbound talk, Phil will take a deep look into how the best and worst marketing strategies are built, providing tactical tips to ensure you own plans never fall foul of the biggest mistakes.

Key Takeaways

  • Treating all metrics as KPIs is over-thinking strategy, so instead, we should focus on one particular relevant and useful KPI as it will allow you to accomplish what you set out to do.
  • When we don’t know how to properly read and interpret data, gathering it often causes more problems than it solves.
  • Ensure that the channel is in harmony with the content and target group. For example, targeting young people on LinkedIn with video marketing is obviously a bad choice.

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