author
Purna Virji
Bing

About Purna Virji

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specialises in SEM, SEO and the future of search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon, Hero Conf and BrightonSEO, and writes for Moz, Search Engine Land and Search Engine Watch.

In her Learn Inbound talk, Purna will explore how in today’s conversational world a landing page is no longer necessary for online conversions. Chatbots are seeing a marked rise in use and audience adoption, so advertisers need to be thinking about driving ads to chatbots, and how to measure the engagement that occurs there.

Key Takeaways

  • Why chatbots are a fantastic tool for increasing audience engagement across multiple channels
  • How to use bots across multiple stages in the consumer decision journey (esp. remarketing!)
  • How to track the chat- the top KPIs to be measuring

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