author
Purna Virji
Microsoft

About Purna Virji

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specialises in SEM, SEO and the future of search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon, Hero Conf and BrightonSEO, and writes for Moz, Search Engine Land and Search Engine Watch.

In her Learn Inbound talk, Purna discusses how as costs rise and the competition intensifies what the best levers to pull to increase return on ad spend from your paid campaigns are. In this hands-on session, you will learn advanced strategies you can implement straight away.

Key Takeaways

  • 4 advanced remarketing tactics to boost performance.
  • Audience expansion best practices and the odd tips that actually work to help you increase your reach.
  • An introduction to how advances in AI are helping to share audience targeting in the near future.

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