author
Richard Baxter
Builtvisible

About Richard Baxter

Richard is founder and CEO of Builtvisible.com: an agency of people who love SEO, search and creating content that communicates ideas and builds brands. He is a veteran digital marketer of 10 years with experience of delivering digital solutions for major clients. Builtvisible has worked with many major companies including Intuit Quickbooks, Telegraph Jobs, Red Bull, Prezzy Box, Icelandair, and Casio.

In his Learn Inbound talk, Richard shares his reasons for why SEO has kept him addicted for over a decade and some of his learnings and insights into the SEO mindset.

Key Takeaways

  • What do you know about the technical history of your site? Change of domains? Staging / dev server address? Subdomains? Find out as much as possible at the start of a project.
  • Remember legacy https! Without a valid SSL cert on an old domain, you can’t redirect 301 requests.
  • Look for redirect chains. You can use tools like Ayima’s redirect plugin, or Screaming Frog’s desktop tool.
  • Chase up unlinked brand mentions. Go deeper by not just looking for brand, but rather look for product mentions, your CEO and other members of staff. You can use Talkwalker, Fresh Web Explorer or Ahrefs Alerts for this.

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