About Ross Simmonds
Ross Simmonds is a digital strategist and entrepreneur with a passion for technology and communications. He has spent the last seven years working in digital marketing through his company Foundation Marketing and has had the chance to work with brands ranging from Fortune 500 companies to startups. Ross is also the co-founder of a Social Media Management service called Crate, the e-commerce site Hustle & Grind and has been published in Forbes, Huffington Post, Venturebeat, The Globe & Mail and more.
Ross works with clients on a regular basis to leverage content to drive meaningful results for their brands while doing the same with his own companies. In 2016, Ross was named by Mashable as one of the top 5 Snapchat Marketers worth following and is a firm believer in practising what you preach. His company Hustle & Grind has over 100,000 followers on Instagram, he’s generated millions of views on Slideshare and is considered a leader in the marketing space. He’s spoken at conferences around the world such as MozCon, SearchLove, WistiaFest, Webbdagarna, UnLondon and many more.
In his Learn Inbound talk, Ross discusses how marketers focus solely on keyword research when crafting their content, but it just isn’t enough if you want to gain a competitive edge. Ross shares a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.