author
Simon Penson
Zazzle Media

About Simon Penson

Simon Penson is the founder and MD of Zazzle Media one of Europe’s very first pure-play digital content marketing agencies. He created the business a following a decade-long career in print media editing national magazines. He uses the learnings from both on and offline worlds to create integrated strategies that build audiences of value for Zazzle’s clients. He is a regular speaker and contributor to many of the industry’s key thought leadership blogs and magazines.

In his Learn Inbound talk, Simon argues for a complete reevaluation of how we execute content and what it should look like in the future. Meet the Brand as Publisher Strategy model.

Key Takeaways

  • Content marketing is about more than links and flashy titles. Great content is about adding value and creating long-term audiences.
  • This approach can over time build brand awareness, engagement, links, repeat visits, and sales. Take your time with producing quality content that will resonate with your target audience.
  • There are three types of content you should be aware of: hero, hub and hygiene (functional / evergreen content)
  • Personas are incredibly important for creating long-term audiences. Spend time identifying who you want to target with messaging around your product or service.

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