author
Stacey MacNaught
Tecmark

About Stacey MacNaught

Stacey MacNaught is a digital marketing professional based in the U.K. A director at Manchester-based agency Tecmark, MacNaught has also enjoyed speaking engagements at numerous events, including MozCon, SearchLove London, and BrightonSEO. With a background in copywriting, she is also a keen blogger and features writer.

In her Learn Inbound talk, Stacey takes a look at promotion tactics including social, outreach and paid media channels for content discovery. She talks about how to expand the number of people who see your content and then turn those people from one time viewers into regular content consumers.

Key Takeaways

  • With 7 million blogs posted every day, your blog post is just another needle in a haystack.
  • You need to ensure you get your content in front of the right eyes. To achieve this, you need to treat your content like a product and invest time in promoting it, not just creating it.
  • Think of different audiences when it comes to sharing content and how you can get them engaging with it. Someone who reads about your content in an email will treat it differently to someone using social channels and someone visiting your website.
  • Bloggers and journalists can play a big part in the content creation phase – give them something they want and get them involved in the planning stage.

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