author
Stacey MacNaught
Tecmark

About Stacey MacNaught

Stacey MacNaught is a digital marketing professional based in the U.K. A director at Manchester-based agency Tecmark, MacNaught has also enjoyed speaking engagements at numerous events, including MozCon, SearchLove London, and BrightonSEO. With a background in copywriting, she is also a keen blogger and features writer.

In her Learn Inbound talk, Stacey shares the tactics and tools that she and her team use to come up with ideas, develop them and then test them before investing too heavily in production.

Key Takeaways

  • Most brainstorming sessions fail when the energy goes out of the room. You need to give people at least two days to prep and come up with ideas.
  • When assessing how feasible an idea is, you need to determine if it’s: timely, relevant, unexpected, new, close to home, or has human interest.
  • Sanity check the idea by getting external opinions. You can use Google consumer surveys as a guide, or Reddit (Only if you have thick skin!)
  • Don’t overthink ideas as some things just work and the reason may not be so clear during the initial brainstorming session.

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