author
Stephen Kenwright
Branded3

About Stephen Kenwright

Stephen is Director of Search at St. Ives Group-owned Branded3 – the best large SEO agency in Europe according to the 2016 judges of the EU Search Awards – and is responsible for search and analytics. Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since joining B3 in 2012 and now organises the SearchLeeds conference, hosting hundreds of marketers from around Europe every year.

In his Learn Inbound talk, Stephen takes a look at how people in Ireland use search engines and how search results compare to the rest of the world. This talk explores the environment that Irish brands and agencies compete within and what updates and opportunities Irish marketers will have to navigate in 2017

Key Takeaways

  • Ireland is an incredibly mobile country – we have the highest mobile internet penetration of anywhere in Europe, North America, and South America.
  • Mobile adoption is often overlooked by developers, designers, and marketers who often get stuck in the mindset of creating for desktop first, then making the changes to make it work correctly on mobile.
  • Use Google’s new Resizer tool to test designs across platforms and see where the breakpoints are – rather than hope for the best when designing a webpage.
  • Focus on site speed by using a CDN like CloudFlare. It takes around 30 minutes to set up correctly, but it can have a significant impact on page load speed.

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