About Susan Wenograd

Susan Wenograd is responsible for the management and optimisation of client’s media buys across multiple platforms in order to deliver the best ROI possible, with a speciality in Facebook Ads. Previous to her current role, she spent over 10 years both client-side and agency-side, in roles that spanned media management and team management for brands such as General Motors, CircuitCity.com and many others.

In her Learn Inbound talk, Susan will review how to skillfully craft a sales funnel that will get you more purchases and more leads. Leveraging the multiple campaign options in Facebook Ads can help you drive a string of objectives that will work together towards your goal, without selling your soul to one Campaign type that keeps struggling. By understanding Facebook’s optimisation and objectives, you can use your target market expertise and creative to get more in control of your outcomes.

Key Takeaways

  • How to create a sales funnel that will help you drive more purchases and leads
  • Learn how to leverage the multiple campaign options in Facebook Ads to drive your objectives
  • How to better understand Facebook’s optimisation and objectives to get more in control of your outcomes