Talia Wolf

About Talia Wolf

Talia is a conversion optimisation expert that focuses on optimising websites and customer journeys using emotional targeting, consumer psychology and behavioural data to generate more revenues, leads, engagement and sales.

She is the CMO at Banana Splash, a frequent speaker at marketing conferences and was recently listed as one of the most influential experts in Conversion Optimisation.

In her Learn Inbound talk, Talia shares case studies for building a mobile conversion optimisation strategy that actually works and turns mobile visitors into customers based on emotional targeting, decision-making process, and real-time behaviour.

Key Takeaways

  • 65% of traffic is now mobile, meaning a responsive design should no longer be an afterthought.
  • Understanding people better and their behaviour will mean you provide an experience people actually want which will ultimately help to generate conversions.
  • Give consumers incentives to use mobile, for example, use coupons that are only redeemable on the mobile site.
  • Incentives work best for first-time visitors, on product pages, for users who have scrolled more than 3 times, or when someone has been idle for 6 seconds or more.

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