author
Talia Wolf
GetUplift

About Talia Wolf

Talia is the founder and CEO of GetUplift. She helps businesses plan and execute conversion optimization programs to create better customer journeys that generate more revenues, leads, engagement, and sales using emotional targeting, psychology, and persuasive design. Talia is a skydiver and a Harry Potter fan, and she was recently listed as one of the most influential experts in conversion optimization.

In her Learn Inbound talk, Talia explains how all the tools, analytics and buzzwords in the world won’t help you create high-converting customer journeys if you don’t leverage the one thing that matters most: Emotion. Take the guesswork out of conversion optimization and learn how to tap into your customers’ emotional-drivers, show them on the page and 10X engagement, sales and retention.

Key Takeaways

  • Conversion optimisation is about solving people’s problems.

  • You need to identify what pain your customer feels before finding a solution and the emotional triggers that drive his/her decision making.
  • List the hesitations and concerns your target customer has and what you want them to feel after finding a solution.

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