About Tom Bennet
With a proven record of driving performance for prominent international clients, Tom is responsible for keeping companies on the cutting edge of organic digital marketing and helping them understand, attribute and report on their data. As a web developer, conference speaker, workshop trainer, and published writer, Tom has a uniquely diverse skillset that bridges the technical and creative sides of the field.
In his Learn Inbound talk, Tom will demonstrate five ways marketers can use Google Tag Manager to yield profitable insights for their business. While your competition fumbles with thoughtless event tracking and hastily configured click triggers, you’ll come away equipped with actionable techniques to apply immediately. Learn how to make yourself indispensable to your development team with valuable data on usability issues and browser incompatibilities, and supercharge your ecommerce tracking with dynamic goal values and granular product data.
- Learn why it’s not enough having accurate data, you need the right data.
- How to use Google Tag Manager to identify usability issues and browser incompatibilities
- How to improve your ecommerce tracking with dynamic goal values and granular product data