author
Wil Reynolds
Seer Interactive

About Wil Reynolds

Over the past 14 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analysing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). Although the internet bubble burst, Wil’s passion for web marketing has always been strong. Wil founded SEER Interactive, a Philadelphia-based SEO firm in 2002.

In his Learn Inbound talk, Wil tackles several strategies to get you quick wins so you have time to do some of the bigger campaigns he’ll look at later. He discusses everything from quick link wins to how to get rankings to your great content without doing any outreach.

Key Takeaways

  • If you’re in the tech industry and looking for contacts to share a new piece of research with, use Followerwonk to search for things like tech editor and tech journalist.
  • Wins don’t always have to be hard-fought victories: capitalise on ‘lazy’ tactics like revisiting old content, re-sharing on social, and really understanding why old content resonates so well.
  • Don’t hold back your knowledge. Keep sharing and expanding and teaching and your audience will come back again and again.
  • 75% of customer leads come from old blog posts. Old content is continually converting, and Google is giving credence to updating content so it’s still fresh.

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