About Wil Reynolds
Over the past 14 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analysing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few).
In his Learn Inbound talk, Wil will talk about how working across silos, switching teams and becoming an intern all over again has enabled him to find opportunities that marketers who stay in their silos will never find. If you are OK jumping out of your silo, you’ll learn a TON in this fast paced, tip-filled presentation.
Key Takeaways
- Use a framework for PPC testing to improve SEO results
- Discover opportunities by comparing PPC search queries to Google Search Console
- Improve landing page user experience prior to content promotion