Grace Frenson
6 min read

How Chatbots Have Taken Over The Sales Process

Tracking conversions, creating a closed-loop marketing strategy, understanding why customers are buying or not buying products – all of this is an integral part of improving your CTR and conversion rates. So, how can we amplify this, and build even more trust with consumers to reach our business goals?

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Nathan Binford
13 min read

3 Skills Inbound Marketers Should Pick Up In 2020

2019 is history. It was what it was. Some good, some bad, but either way a lot changed in the world of digital marketing. Marketers, and particularly inbound marketers, had to keep their eyes on the horizon, stay informed, and continue to learn in order to remain competitive. 2020 is going to require even more from marketing pros.

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Alexander J Porter
7 min read

Chatbots: How to Use and When to Lose

​Although chatbots have been around for a while, it’s only in the last few years there has been a rapid increase in their usage. According to research and advisory firm Gartner, roughly 25 percent of customer service and support operations will use chatbots by the year 2020. But are chatbots all they are cracked up to be? Let’s take a look at 4 reasons to use chatbots, and 4 reasons to lose them.

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