We know you’re a good marketer – let’s make you an awesome one. Right here, you’ll find all the most actionable strategies, practical tips and expert strategies to grow your business with the inbound marketing magic of PPC, SEO, social media, content marketing, PR and conversion rate optimisation!

Eve Smith
7 min read

Why We Love Closed-loop Marketing (And You Should Too)

If you’re looking for a solution that proves marketing’s value, impact on the business, and the amount of revenue generated, then it’s time to look into closed-loop marketing.​ Because it ties revenue back to your marketing channel, you can investigate which channels are driving real business value.​

read post
Dave Bell
10 min read

How to Start Maximising App Impressions & Conversions

​If you’re not using App Store Optimisation (ASO) to improve your app’s search ranking, you’re missing out on the largest channel available to your app. With over 2 million mobile apps available in the major app stores, making your app discoverable is one of the biggest challenges facing mobile app publishers today.

read post
Alexander J Porter
7 min read

How to Rebuild Your Brand After a PR Crisis

Not all publicity is good publicity. Whether you’re a startup or a well established company, you may find yourself in a PR crisis that seems overwhelmingly difficult to get yourself out of. The following steps should help you to move forward from a PR crisis and gain the trust of your audience again.

read post
Jaykishan Panchal
8 min read

Your Ability to Interact with Online Feedback Impacts Your Brand: Here’s How to Do it!

With the growing importance on responses to reviews, a scathing review is not the grim reaper to a business. Companies are now rewarded for stating their case and working to resolve issues in a public arena. If done carefully, the response can turn a negative into a positive. Let’s go over the basics of how to do this.

read post
Akshay Hallur
8 min read

How to Leverage Content Repurposing for Omnichannel Promotion

As marketers, we’re busy people with too much to do, and not enough time to complete everything.​ We understand the importance of creating high-quality content for generating more traffic, shares and leads, but finding the time to create unique pieces can often prove difficult. That’s why smart marketers focus on getting more from their content by repurposing it in different formats.

read post
Whitney Blankenship
6 min read

7 Email Myths It’s Time to Stop Following

Have you ever heard an email marketing tactic or strategy that sounded too good to be true? There are tons of best practices floating around that are leading marketers astray. Here are seven main myths that are holding marketers back from their full potential with email marketing. Stop following these myths before it’s too late​!​

read post
Rick Marsh
6 min read

Combine Online And Offline Marketing To Create Effective Omnichannel Campaigns

Nowadays, your audiences aren’t limited to a single brand experience. They’re continually engaging with your brand in an ever-changing way. They interact with you at all hours, in all places, with all their unique characteristics and traits, across multiple channels. Here’s how to implement an omnichannel, multi-device strategy for your business.

read post
Adina Jipa
7 min read

How to Design a Buyer Persona for Social Media Networks

Do you know what your ideal customer on social media looks like? As ​all good marketers​ know, marketing on social media platforms is all about developing relationships with real people. The problem is, this sometimes becomes difficult when you can’t visualise your customer as a real person. Here’s how to create​ and use​ buyer personas ​in your social media marketing.

read post
Jeremy Lawlor
9 min read

The Local Landing Page Checklist [Case Study]

​Do you want to attract locals to your business? If you haven’t nailed your local SEO, you’re missing out on potential customers that are searching on desktop or on mobile for businesses like yours. Here’s a comprehensive guide on how to create a unique location-based landing page strategy to​ target different cities.​

read post
Maria Prendeville
7 min read

#CoupleGoals: The Dos and Don’ts of Finding Your Perfect Content Writer

​Are you ready to hire a content writer for your business, but not sure where to begin?​ As your business grows, you may reach a point where it makes sense to ​recruit someone to write content​ as ​having a dedicated resource can free up time for you to work exclusively on ​growing your business.​​ Here are some steps to finding a writer that delivers results, knows your niche and presents the content you need.​

read post
Share your email address and we’ll keep you updated on all upcoming marketing related events and news so you never miss a beat...