We know you’re a good marketer – let’s make you an awesome one. Right here, you’ll find all the most actionable strategies, practical tips and expert strategies to grow your business with the inbound marketing magic of PPC, SEO, social media, content marketing, PR and conversion rate optimisation!

Oana Alexandrov
9 min read

Enter the ’20s with the Right Influencer Marketing Adjustments

Influencer marketing is like no other sales strategy as it doesn’t fit in any typology. Companies can appear well represented on social through unconventional content from virtual influencers, CGI avatars, activists or gamers. Read on to learn the key influencer marketing adjustments you need to set the rhythm right for the rest of the new ‘20s.

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Michael Bird
6 min read

What High-Converting Lead Generation Forms Have in Common

Too often, forms are an afterthought to an otherwise well-considered landing page. In this article, we’ll show you how to increase form conversion rates and we’ll discuss landing page best practices. We’ll also give you some examples of high-converting landing page templates to help you create the best lead capture forms.

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Richard LeCount
6 min read

Vital Strategies for Marketing to Generation Z

When it comes to marketing to different generations, it’s Millennials that receive the lion share of attention – but things are changing, and there’s a new generation coming of age. Generation Z are the new kids on the block, and you’d be foolish to ignore them. Learn who Generation Z are, what characteristics and traits they possess and how to map out some vital strategies to market to them.

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Christian Carere
10 min read

How To Diversify Your Traffic Sources To Maximise Client Acquisition

With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.

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Finn Melanson
6 min read

Designing Your Website for “Google’s Perfect World”

If you take for granted that the Search Bot is the most important visitor to your website, the next logical question follows. What should your website look like? Fortunately, the solution to this problem isn’t a mystery at all. Google has been very public in recent years about how they want websites to be designed to facilitate the ultimate crawling experience.

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Nathan Binford
13 min read

3 Skills Inbound Marketers Should Pick Up In 2020

2019 is history. It was what it was. Some good, some bad, but either way a lot changed in the world of digital marketing. Marketers, and particularly inbound marketers, had to keep their eyes on the horizon, stay informed, and continue to learn in order to remain competitive. 2020 is going to require even more from marketing pros.

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Max Mugambi
7 min read

4 Link Building Tactics to Drop in 2020

Link building is regularly a hot topic among SEO professionals and marketers alike. To this day, Google rewards compliant websites with a higher ranking. However, those which engage in unethical link building practices are heavily penalised. The following are the most common types of links to avoid in 2020.

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Padrig Jones
24 min read

The Ultimate Guide to Creating Long-Form Blog Content

Long-form content is a hugely powerful lever to pull if you’re seeking a better ROI from your B2B blogging strategy. In this guide, Padrig Jones explains how you can incorporate long-form blogs into your content marketing program to help grow your business.

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Tamar Freundlich
9 min read

The Top 5 eCommerce Videos to Increase Conversions

As an eCommerce business, videos are no longer an added bonus, they are a must. No matter what your ultimate goal is – whether it be SEO, engagement, conversions, or brand awareness – you need videos to make it happen. Here are 5 types of videos that you can make to enhance your online store and increase your conversion rate.

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Adela Belin
6 min read

How User-Generated Content Boosts Inbound Marketing (And How You Can Leverage it to Attract Customers)

At a time when it’s getting increasingly difficult for brands to overcome ad fatigue, cut through the noise, and be noticed, user-generated content is a breath of fresh air. “How does it benefit a business?”, you might wonder. Here are four key reasons why user-generated content should be part of your marketing strategy.

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