We know you’re a good marketer – let’s make you an awesome one. Right here, you’ll find all the most actionable strategies, practical tips and expert strategies to grow your business with the inbound marketing magic of PPC, SEO, social media, content marketing, PR and conversion rate optimisation!

Grace Frenson
6 min read

How Chatbots Have Taken Over The Sales Process

Tracking conversions, creating a closed-loop marketing strategy, understanding why customers are buying or not buying products – all of this is an integral part of improving your CTR and conversion rates. So, how can we amplify this, and build even more trust with consumers to reach our business goals?

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Gustavo Pelogia
16 min read

E-A-T Audit: What Google Thinks of Me

E-A-T is and will continue to be a major aspect of SEO. But, what exactly is it? And why is it so important? Gustavo Pelogia walks through the step-by-step process to follow if you want to discover what Google thinks of you or your brand, and how to change that perception by auditing your online presence.

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Lachlan Kirkwood
6 min read

5 Custom Audiences You Should Be Using In Facebook Ads Manager

As Facebook’s ad platform becomes more competitive, brands must continually optimise campaigns to maintain lower acquisition costs. Throughout each stage of your funnel, it’s possible to leverage unique custom audiences that cater to users within their buying lifecycle. If you’re looking to get the most from these audiences, here are five suggestions that you can start experimenting with today.

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Ryan Gould
7 min read

B2B Content Marketing: Attracting Customers, Converting Sales and Nurturing Relationships

B2B content marketing is one of the most effective ways of attracting new customers, moving them toward a purchase and after the sale, keeping the ones you have already engaged. Here’s a look at some of the things that happen behind the curtains of a solid B2B content marketing plan.

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Katrina McKinnon
6 min read

Writer’s Block? Try These 5 Savvy Strategies to Get Quick Content Ideas Today

Retaining a creative spark isn’t easy when you need to keep the ideas coming. And yet, you need consistency. It’s the only infallible way to rise above the digital noise. So next time you can’t think of anything new for your blog, try these 5 savvy strategies to get quick content ideas.

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Oana Alexandrov
9 min read

Enter the ’20s with the Right Influencer Marketing Adjustments

Influencer marketing is like no other sales strategy as it doesn’t fit in any typology. Companies can appear well represented on social through unconventional content from virtual influencers, CGI avatars, activists or gamers. Read on to learn the key influencer marketing adjustments you need to set the rhythm right for the rest of the new ‘20s.

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Michael Bird
6 min read

What High-Converting Lead Generation Forms Have in Common

Too often, forms are an afterthought to an otherwise well-considered landing page. In this article, we’ll show you how to increase form conversion rates and we’ll discuss landing page best practices. We’ll also give you some examples of high-converting landing page templates to help you create the best lead capture forms.

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Richard LeCount
6 min read

Vital Strategies for Marketing to Generation Z

When it comes to marketing to different generations, it’s Millennials that receive the lion share of attention – but things are changing, and there’s a new generation coming of age. Generation Z are the new kids on the block, and you’d be foolish to ignore them. Learn who Generation Z are, what characteristics and traits they possess and how to map out some vital strategies to market to them.

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Christian Carere
10 min read

How To Diversify Your Traffic Sources To Maximise Client Acquisition

With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.

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Finn Melanson
6 min read

Designing Your Website for “Google’s Perfect World”

If you take for granted that the Search Bot is the most important visitor to your website, the next logical question follows. What should your website look like? Fortunately, the solution to this problem isn’t a mystery at all. Google has been very public in recent years about how they want websites to be designed to facilitate the ultimate crawling experience.

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