We know you’re a good marketer – let’s make you an awesome one. Right here, you’ll find all the most actionable strategies, practical tips and expert strategies to grow your business with the inbound marketing magic of PPC, SEO, social media, content marketing, PR and conversion rate optimisation!

Helen Pollitt
7 min read

Shining the Light on Dark Traffic

Are you seeing a rise in direct traffic in your Google Analytics account? You may be wondering what’s causing it, but there are a few common culprits. If you want to properly track your marketing efforts and make strategic decisions, you need to get an accurate picture of where your website’s traffic is coming from. Here are some quick fixes that will help shine a light on your dark traffic data.

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Kas Szatylowicz
5 min read

How to Outrank Your Competitors with Local SEO in 2019

Research by Google has found that 50% of people who carry out a local search on their smartphone will visit a store within a day. For businesses like brick-and-mortar stores reliant on a single geographical region, the importance of local search rankings cannot be overstated. When it comes to outranking your local competitors​, here are some simple steps to follow.​

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Ian Booth
11 min read

A Slow Website Loses You Money

Every business wants their website to deliver an unbeatable user experience. A website that delights new or returning customers is likely to outperform one that does not. Today’s buyers are impatient and want everything immediately, so the longer you make them wait, the more interest they lose in you. Here’s how to measure and fix your page load speeds.

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Scott Henderson
13 min read

A Comprehensive Guide To Improving Your Customer Feedback Survey Analysis

Have you succeeded at gathering a substantial amount of feedback from your audience? Even if you collect a large amount of customer feedback, it won’t be beneficial to your company if your survey analysis isn’t up to scratch. Learn how you can take your feedback analysis strategy to a whole new level by following this step-by-step guide.

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Robert Katai
12 min read

How To Create A Contact Page That Generates Leads

Are you paying enough attention to your contact page? For most businesses, the goal of this page is to convert site visitors into leads. However, if you haven’t invested enough time into crafting the perfect page, you may be encouraging visitors to bounce away on to your competitor’s site instead.

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Catherine Sempill
4 min read

The 3-Step Guide to Framing Your USPs so Prospects Can’t Say No

If you want to hit a home run with your inbound marketing, you need to get the basics in place. To achieve this you need to position your business clearly by highlighting your unique selling point and value proposition in a way that connects with your ideal customer.​ Here’s the process in a nutshell.​

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Peter Craven
6 min read

Video Marketing: What’s getting in the way?

So, you want to get involved with video marketing? We don’t blame you. Video has absolutely dominated social media in recent years with four of the top six channels on which global consumers consume video being social channels. If you aren’t creating video, it’s likely that you’re falling behind your competition. Learn how to get started with video marketing now.

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Claire Mason
2 min read

Building A Beginner PR Stack With (Nearly) No Budget

Like every other form of marketing, PR has changed a lot in recent years. And, like every other form of marketing, various tools and processes have sprung up to tackle any new challenges presented. To help you implement a cost-effective and successful PR strategy, we have shared our PR stack that should help make your life as a PR a little easier.

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Jonathan Riley
9 min read

6 Essential Personalisation Tools to Tailor Your Funnel for Inbound

Let’s face it: personalisation is hard, or at least it seems that way. Research shows that most marketers feel it’s important, but also don’t feel they’re doing it well. However, like all challenging things, the more advanced the technology you have at your disposal, the easier it becomes. Discover how you can better personalise your customers’ buying experience in this post covering six of the best personalisation tools.

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Ryan Gould
5 min read

How to Write a Welcome Email That Will Increase Conversions

We all know the importance of making a “good first impression” in face-to-face meetings, but many companies fail to remember that this applies to email interactions as well. A significant amount of your future email marketing success will rely on your subscribers liking what they see in those initial emails you send to them. Here’s how to get your email campaigns off to a solid start.

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