We know you’re a good marketer – let’s make you an awesome one. Right here, you’ll find all the most actionable strategies, practical tips and expert strategies to grow your business with the inbound marketing magic of PPC, SEO, social media, content marketing, PR and conversion rate optimisation!

Claire Mason
5 min read

How Startups Can Win at PR

PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.

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Claire Mason
5 min read

Amplification Tactics To Power Your Content

For content to do its job, and help you grow your brand, you need to do get the content you’ve created in front of the right people. Simply creating it is not going to draw eyeballs, leads and customers to your website. Here are some amplifying tactics to help you realise the potential of the content you create.

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Claire Mason
7 min read

How To Build Brand You

As marketers, we’re highly aware of branding​.​​ ​But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role​ ​or t​​o network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.

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Rae Steinbach
5 min read

6 Unmissable Steps to Creating Powerful Email Marketing Strategies

Email marketing is alive and well. While email marketing trends change with generational preferences and the technology that’s available to marketers, the basic steps for building an unstoppable email marketing strategy remain relatively stable.

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Gustavo Pelogia
5 min read

Guide: How To Claim Your Locations on Google My Business in Ireland

Having your location on Google My Business (GMB) is no longer optional. Your competitors are already there and benefiting from the additional brand visibility. Are you ready to take ownership of your locations and join them? Follow this guide below and start claiming your listings today.

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Jon Quinton
8 min read

How To Create High Performing Retargeting Sequences Using Facebook Ads

One of the greatest things Facebook offers advertisers is the ability to retarget users who are close to the point of purchase. Used badly this can be a weapon of annoyance, but done well you can craft well thought out sequences of ads that show off your value and produce an excellent ROI.

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Mark Scully
4 min read

10 Easy Steps to Create YouTube Ad Campaigns Using Google AdWords

One of the most efficient and creative ways to market your brand is through video content, specifically in ad campaigns designed by YouTube and Google AdWords. Follow our how-to guide on creating a YouTube ad campaign using Google AdWords for a flexible and highly customizable experience.

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Nikita Smits-Jørgensen
6 min read

How To Clean Up Information Collection For GDPR

There is a lot to think about when you’re becoming GDPR compliant. It’s a task for the entire organisation but there are a few things you can do as an inbound marketer to make your job easier, even if your organisation is still figuring out how to handle the GDPR.

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Gustavo Pelogia
4 min read

Seven Ways To Bring Back To The Office What You Learned At A Conference

Going to a conference is always exciting and inspiring. Speakers will share tons of ideas and attendees will often finish the day feeling ready to try a lot of new things. Learn how to get the most out of your conference experience now.

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Marijana Kostelac
8 min read

How To Brainstorm 20 Fresh Blog Post Ideas: The 4 Top Tools

Are you struggling to come up with ideas for your own business blog or for your client, but you feel uninspired? Well, today, this scenario ends for you – I’m laying out four fantastic tools that will help you plan and write blog posts.

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