We know you’re a good marketer – let’s make you an awesome one. Right here, you’ll find all the most actionable strategies, practical tips and expert strategies to grow your business with the inbound marketing magic of PPC, SEO, social media, content marketing, PR and conversion rate optimisation!

Claire Mason
2 min read

Building A Beginner PR Stack With (Nearly) No Budget

Like every other form of marketing, PR has changed a lot in recent years. And, like every other form of marketing, various tools and processes have sprung up to tackle any new challenges presented. To help you implement a cost-effective and successful PR strategy, we have shared our PR stack that should help make your life as a PR a little easier.

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Jonathan Riley
9 min read

6 Essential Personalisation Tools to Tailor Your Funnel for Inbound

Let’s face it: personalisation is hard, or at least it seems that way. Research shows that most marketers feel it’s important, but also don’t feel they’re doing it well. However, like all challenging things, the more advanced the technology you have at your disposal, the easier it becomes. Discover how you can better personalise your customers’ buying experience in this post covering six of the best personalisation tools.

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Ryan Gould
5 min read

How to Write a Welcome Email That Will Increase Conversions

We all know the importance of making a “good first impression” in face-to-face meetings, but many companies fail to remember that this applies to email interactions as well. A significant amount of your future email marketing success will rely on your subscribers liking what they see in those initial emails you send to them. Here’s how to get your email campaigns off to a solid start.

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Grayson Kemper
3 min read

How to Engage Your Target Customers Through Content Marketing

Through effective content marketing, you can impact the shape of your target customers’ purchasing process; everything from introducing your business through to closing on a sale. Whether you’re just starting with content marketing or have been using the same approach for a while, here are some basic principles to keep in mind.

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Alexandra Tachalova
6 min read

How To Connect With Influencers The Right Way

In recent years, working with influencers has become a top priority for companies that want far-reaching brand endorsement. One of the biggest challenges brands face though with influencers is getting their attention and engaging them.​ Follow these six helpful tips to learn how to do get off on the right foot with your initial outreach process.

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Claire Mason
5 min read

How Startups Can Win at PR

PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.

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Claire Mason
5 min read

Amplification Tactics To Power Your Content

For content to do its job, and help you grow your brand, you need to do get the content you’ve created in front of the right people. Simply creating it is not going to draw eyeballs, leads and customers to your website. Here are some amplifying tactics to help you realise the potential of the content you create.

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Claire Mason
7 min read

How To Build Brand You

As marketers, we’re highly aware of branding​.​​ ​But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role​ ​or t​​o network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.

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Rae Steinbach
5 min read

6 Unmissable Steps to Creating Powerful Email Marketing Strategies

Email marketing is alive and well. While email marketing trends change with generational preferences and the technology that’s available to marketers, the basic steps for building an unstoppable email marketing strategy remain relatively stable.

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Gustavo Pelogia
5 min read

Guide: How To Claim Your Locations on Google My Business in Ireland

Having your location on Google My Business (GMB) is no longer optional. Your competitors are already there and benefiting from the additional brand visibility. Are you ready to take ownership of your locations and join them? Follow this guide below and start claiming your listings today.

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